The Power of Innovation The imitating majority follows the innovating minority and this follows the original individual in adapting new responses to the demands of environmental survival. Doing something new and unproven is risky, but represents true conviction in your abilities and perspectives. It is the ultimate expression of one’s authentic self. The
You Don't Get to Pick Your Competition "Nobody else does what we do; we don’t really have competitors." I would hear this regularly as a VC in startup pitches, which would raise a red flag. Usually espoused by nascent entrepreneurs, it was a tell that they hadn’t spent enough time on their GTM
Critiques Don't Violate the Email Commandments The love/hate relationship we all have with email means that companies must be thoughtful about how they use this channel to engage with customers and prospects. Violate the email commandments at your own peril. ⚡️ The #1 email commandment is: don’t break the trust. Most of us are overloaded
Growth Featured Getting Past Zero-sum Growth If you’re a founder taking stock of your business, how confident are you in your growth strategy? Your playbook is likely in need of revision (esp. in B2C). What does a robust growth strategy entail in this market downturn? Start with the fundamentals: 1. Unit economics 2. Scalability 3.
