The imitating majority follows the innovating minority and this follows the original individual in adapting new responses to the demands of environmental survival. Doing something new and unproven is risky, but represents true conviction in your abilities and perspectives. It is the ultimate expression of one’s authentic self. The

"Nobody else does what we do; we don’t really have competitors." I would hear this regularly as a VC in startup pitches, which would raise a red flag. Usually espoused by nascent entrepreneurs, it was a tell that they hadn’t spent enough time on their GTM